There are lots of things to be added to the website to make
its visual appearance great and attractive. Like botox for great looking. One of those is to make use of good images which must look visually attractive and must carry some information in them as well. Only text-based websites are less attractive to users as compared to websites using images. So using good image will allow the users to better understand your website and will enhance the visual appearance level of the website causing the visitors to go through other pages of the website as well.
Images are used in many ways over the website, and one way
to use the image is to use one explaining all the information needed to be
provided to the user. There is a common trend among website designers to make use of any stock images available over the web. When talking about internet marketing value of the website, this is not going to be beneficial anymore.
This is a thing which needs to be stopped to use the website to avoid getting
There are several things associated with this kind of images
which may not be good for your website if you are using those. One thing is
that it may come under violation of copyright act which has originally used
those. It may cause any legal action against you putting you in a big problem.
Another bad thing is that these types of images may look boring to the users
and may contain less information in them as well. Professional looking images do not attract so many users these days, and this may lose some users from your website.
Latest search engine optimization technique includes
optimizing the images in a way to get natural traffic which converts as well.
Amateur pictures which may not be glamorous necessarily, but must look true to real life are liked more these days by the users. SEO Companies are doing this for their client websites, and they are getting great results as well. These companies are replacing old style images with these new ones. The new ones are having some special qualities including consistency, professionalism, informative and sharing the whole story, showing off the benefits of your products and many other things that allow the visitors to laugh and understand the things very easily.
Very often it can be seen that a website that has very
modest content and a few images, takes eternally long time to download. Images that have been included on the website and then re-sized in the website design course instead of using an image editing software. In such a case what essentially happens is that it is telling the browser to re-size the image on the fly. This generates a lot of extra job for the browser, and the whole site takes unnecessary extra time to download.
Reasons that prompt the need for optimizing images in web
First and foremost is that it creates an improved user
experience; no one wants to linger on large images to load. Particularly in the age of lightening fast internet speed. In the earlier days when there was
dial-up, it was just how things were, long waits for websites to load. But in
the present time, users are accustomed to expecting a fast load time. And if
you have a massive file that hasn’t been optimized for the web your visitors
are for certain going to rebound off your website and on another website of the same niche.
Keep in mind the importance of high search engine rankings
which gives better visibility online. Google offers brownie points to sites
that have high-speed load times. This means they will aid the website over
another in the search listings if you are quicker than your competitor.
Tips For Optimizing Images
Resizing the image is a comparatively easy task. Nearly all
image editing software allows you to re-size the picture and simultaneously to set the pixels to 72ppi, coupled with width and height dimensions. Though this reduces the file size, it is not the best or most successful way to optimise the images for uploading on a website.
Photoshop has a helpful element named ‘Save For Web’. It has
several controls and lets you evaluate the original image to the optimized
edition. It also lets you exchange between file formats and gives you the yield size for your optimized picture.
Other software’s like Fireworks, Paintshop Pro, lets you
select the “quality” of the JPEG image as you try to save an image
file. Usually, a setting of 8 to 10 or even “medium” to
“high” quality is comparatively satisfactory, as it will preserve the
quality of the image while saving it in lesser file size.