Digital Age Videography

21st-century videography is a highly sophisticated process. It involves the use of complex equipment and some serious photography and video editing expertise. But in the digital age, a neat set of skills is often not enough: a good videographer first needs to know understand his role and intentions; and then his camera; from lens to focus.

Videography vs Cinematography

Videography and cinematography were once tantamount concepts but change rapidly due to technological advances and the advent of internet a few decades ago. Today videography and cinematography are two separate things; one focusing on moving image recording for various purposes, and the other on film shooting for case-specific purposes. Cinematography may deal with more abstract ideas, and it usually conveys a pre-determined message to the public. Its ends are mostly, but not always, commercial. They still have one thing in common though: they both make use of Digital Single Lens Reflex (DSLR) cameras. These are unique in the way they enable users to switch between still and video quickly.

What do videographers do?

Videographers often work on their own or are part of a small group of professional working on the same project. They are essentially cameramen hired to shoot product commercials, social events like weddings or parties, process digital animation, games, security imaging, videos of various kinds, etc. A videographer may even occupy him or herself as a video artist. For example, they may pursue ocean videography and use their work on Dallas web design.

Ocean Videography in the digital age

Underwater video recording used to be problematic for many reasons. Most of those limitations were lifted through technological achievements; like automatic large-view camcorders, dome ports, long-life batteries, wide-angle lens and enhanced-feature video cameras. There is one last obstacle, however: there is not enough light underwater, especially at great depths. The early ancestors of waterproof cameras particularly were very difficult to manipulate and produced extremely low-quality videos.

Our century may have welcomed light-sensitive equipment, but underwater video operations can still be a handful to those involved. Professional machinery still needs a helping hand to perform at maximum efficacy. That helping hand comes in the form of a second light source; like a watertight torch. A little goes a long way, and a few rays of artificial light are enough to bring out the color contrast in the mermaid kingdom. It seems like there are secrets in the ocean world it doesn’t want us to know. Yet.

Notable artists and famous works

1. Christian Marclay is a multi-talented video artist that dabbles in almost every kind of visual and acoustic arts since a very young age. Newsweek went so far as to name him one of the ten most important artists of today. Marclay is known for his propensity to shock the public with his work.

His goal is to take different but common sound and visual pieces and stitch them up together into something completely new and foreign; perhaps to make us think about the way we think. Because, just like 20th-century sociologist Theodor Adorno said, “the task of art today is to bring chaos into order”.

Marclay’s most influential work is perhaps The Clock, a 24-hour film composed of fragments of other films featuring clocks and time. The whole video can be considered a “recorded clock,” as it follows every minute of every hour of an entire day. It’s almost scary. The Clock is now considered a classic.

bjork2. Andrew Thomas Huang is an LA based videographer and a close associate of singer Bjork. If you’re wondering who was the brains behind Bjork’s “Stonemilker,  ” look no further. Huang’s interests mainly focus on experimental video making, incorporating cinematography and videography both.

In 2007 Huang filmed Doll Face, an unsettling film about the way TV manipulates and distorts our sense of self-worth and self-image. The video went viral on youtube and was much critically acclaimed. Five years later, Huang made Solipsist, a three part fantasy film lacking narrative. Its theme concerns how humans are inter-connected to each other, and the planet that accommodates them. Rich in visual material, the film is a surreal mesmerizing experience that leaves the viewer with a feeling of bliss.

As the world gets more and more digital, transformations in the world of videography are things we will continue to witness for much longer. The relentless efforts by artists in this field will ensure there is always a new element in the world of image production.

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